Challenges

Rider Glass needed to accelerate international growth without building sales teams in every market.

Rider is one of China's leading glass manufacturers, exporting to more than 140 countries worldwide. Although the company had an experienced sales team based in China, their focus was primarily on managing inbound enquiries and existing customers. Expanding sales internationally has always presented a challenge.

Building local sales teams across dozens of countries would require significant investment and Rider needed a way to consistently generate new business across international markets without increasing headcount.

They had 3 options:

• Buying software alone (no internal time and knowledge, big investment in software without knowing if they will get results)

• Traditional agencies (strategies of 10 years ago doesn’t work nowadays)

• AI native GTM services company that combines AI and humans that deliver end outcomes.

Solution

Procredis built an outbound engine that converted dream leads into pipeline Procredis helped RiderGlass move from a inbound and unpredictable system to a predictable and consistent way to generate their dream leads.

The first step was a deep onboarding that went beyond campaign setup.

Procredis worked with the team to define ICP messaging across 6 different segments for the expansion to LATAM.

From there Procredis built the whole TAM of RiderGlass in Latam, qualified and disqualify current customers and segment every qualified company into the 6 different segments.

Each company before receiving an email we know if it could be a RiderGlass customer, for which segment and mapped all the decision makers and influencers.

Beyond campaigns, Procredis built a system to route and notify each person that was in charge of the market and segment in seconds and with a base on what they replied before a suggestion on what to do next.

Results

RiderGlass generated 375.000$ in pipeline in just one month and found a motion that turned their company predictable.

With Procredis, RiderGlass added a structured outbound system that consistently generated opportunities. Inbound, trade shows was what brought RiderGlass from 0-1 but now outbound gave the team a second channel to drive pipeline consistently and accelerate the company when needed.

Procredis and RiderGlass built a long term partnership to generate opportunities for other locations and more niche industries they can target.