Challenges

Orbidi needed a scalable way to generate qualified opportunities in a market of millions of potential customers

Orbidi had built a digital agency focused on helping small businesses adopt digital solutions through the Digital Kit program, the Spanish Government initiative supporting SME digital transformation.

As the company grew, the challenge became clear: generating enough qualified opportunities without continuously increasing the size of the sales team.

Their addressable market was massive—more than 4 million companies across Spain. Reaching that market through traditional sales methods was not scalable, and building an internal outbound engine would require significant time, expertise, and investment.

Orbidi needed more than software. They needed a system that could identify the right companies, reach them at scale, and consistently create sales opportunities.

Solution

Procredis built a scalable outbound engine designed around Orbidi's market

Procredis started by mapping Orbidi's Total Addressable Market and identifying the companies most likely to benefit from their solution.

Together with the Orbidi team, we defined their Ideal Customer Profile, segmented the market, and created messaging tailored to more than 10 different customer profiles

Instead of sending generic outreach, Procredis built targeted outbound campaigns where each segment received messaging aligned with their specific challenges, needs, and reasons to adopt Orbidi's solution.

From there, Procredis launched and managed more than 10 outbound campaigns supported by a scalable infrastructure of 100+ mailboxes, ensuring high deliverability while maintaining consistent outreach volume.

At this scale, many companies struggle with email reputation and deliverability. Procredis built the infrastructure and processes required to generate demand consistently without sacrificing quality.

The result was a repeatable outbound motion capable of creating qualified opportunities every month without adding more sales headcount.

Results

Orbidi built a predictable outbound channel to generate qualified opportunities at scale

Before Procredis, reaching millions of potential customers required significant manual effort and could not scale efficiently.

With Procredis, Orbidi added a structured outbound engine capable of consistently identifying and converting companies that matched their target market.

In just four months:

• 211 qualified opportunities generated through outbound

• 52+ opportunities per month created consistently

• 40+ hours per week saved by removing manual outbound tasks