Challenges

Cotera needed a complete view of their market to identify and target the right companies

Cotera needed a better understanding of their Total Addressable Market and a structured way to identify the companies that matched their target profile.

Without a complete market map, finding the right accounts and the right contacts required significant manual work. The team needed a reliable data foundation that would allow them to understand their opportunity landscape and build more focused sales motions.

The challenge was not only finding companies—it was creating a complete, actionable view of the market with the information needed to engage those accounts effectively.

Solution

Procredis built Cotera's complete TAM map and enriched it with actionable data

Procredis mapped Cotera's entire Total Addressable Market using Clay, identifying and structuring the companies that matched their target criteria.

Once the market was mapped, Procredis enriched each account with the relevant information needed for sales activation:

• Company data and segmentation

• Decision-makers and relevant contacts

• Mobile phone numbers

• Intent signals and relevant account information

Beyond creating a static database, Procredis added an intelligence layer by monitoring signals that could indicate when companies represented a stronger opportunity.

The final output was a complete, CRM-ready TAM database that Cotera could directly use for targeting, segmentation, and future sales campaigns.

Results

Cotera moved from an unclear market landscape to a complete, actionable view of their TAM

With Procredis, Cotera gained visibility into the companies they could potentially target and the data needed to activate those accounts.

Instead of spending time manually building lists and searching for contacts, the team received a structured market database enriched with the information required to start conversations.

Procredis gave Cotera the foundation to build more focused go-to-market campaigns and engage the right companies with better timing.