SugarCRM had the data, the reps, and the product. What they didn't have was a way to connect disparate data sources and finally tell which accounts were ready to buy, they were working blind. Procredis built the system that gave them that answer.
Now, with the same efforts they are closing more deals. Focusing only on companies that are now in the perfect moment to buy.

Challenges

SugarCRM's GTM team was sitting on a goldmine of data they couldn't use.
They were paying a lot for a ton of disconnected tools living in separate systems with no unified view. Reps worked blind: no prioritization, no way to know which accounts were in the perfect moment to buy. Every account was treated the same — wasting ad budget, burning rep time, and delivering no results.

When Philipp Greulich joined SugarCRM, the goal was clear: build a modern ABM system that every day tells you exactly which accounts are ready to buy.
Procredis was the firm that built it.

Solution

Procredis built SugarCRM's ABM system from the ground up.
We started with strategy — defining tiers, mapping their full TAM, and identifying every company and contact worth targeting.

Then we unified all the intent signals that actually matter: Google searches, website visits, form fills, content downloads, ad engagement, hiring signals. All of it flowing into one place.

From there we built an intelligent scoring system that updates continuously. When a company hits the right combination of signals — when the timing is perfect — the rep gets notified.

No manual work. No guessing. Just the right account, at the right moment.
Now SDRs don't spray and pray. They focus only when the timing is right. Same team, same effort, better results.

Results

Before Procredis, every account looked the same. After, reps start the day knowing exactly who to call and why.

• 30,000+ accounts mapped, enriched and scored

• +10 intent signals unified into one single scoring system

• Reps notified automatically when the time is great.

• Zero manual research. Zero guessing.