Challenges

Weber Saint-Gobain is a construction materials manufacturer with over 127 years of history and more than $100M in revenue.

At that scale, inbound had always been enough: content, trade shows, word-of-mouth. People came to them.

But inbound is unpredictable by nature. One month the pipeline comes, the next it doesn't. There's no lever to pull, no way to forecast, and no way to accelerate when the business needs it.

When Jordi Rius stepped into the General Director role, he saw the problem clearly. Their reps weren't hunting — they were answering inbound questions. The team had capacity to sell more, but no system to put opportunities in front of them.

Jordi had already tried two well-known outbound firms. Both came back with the same answer: the industry was too complicated. No results were delivered.

We had tried 2 other firms before Procredis. Both told us our industry was too complicated. Procredis didn't say that — they built the systems and delivered.

Jordi Ruis, General Director

Solution

We built a coordinated outbound engine that gave Weber Saint-Gobain something they had never had: a repeatable, systematic way to create demand rather than wait for it.

We defined ICP, pain points, value proposition, buying moments (intent signals) for 4 different campaigns.

Before automating any single email, we were sending manual emails with a ton of personalization, emails that seem we’re written like a human.

When we got results, we automated the personalized emails at scale.

In total we generated 110 opportunities in 6 months valuated in €7M in pipeline

And we didn’t send high volume, we haven’t reached out more than 2.500 companies in total.

We focused on quality > quantity